ATLAS Hoops records sessions for both internal operational purposes and external marketing. These are treated as separate categories with different rights attached to each.
Internal Recording — Unconditional
ATLAS Hoops retains the unconditional right to photograph and video record any session, event, or activity at the facility for internal operational purposes. Internal purposes include: ABA athlete performance evaluation and coaching review, incident documentation, safety records, and facility security monitoring. Internal recordings are not published externally and are accessible only to authorized ATLAS Hoops staff. This right cannot be opted out of.
External Marketing License
Unless Participant submits a valid written opt-out as described below, Participant hereby grants ATLAS Hoops, LLC the following rights with respect to media captured at the facility:
- License Granted
- An irrevocable, perpetual, worldwide, royalty-free, non-exclusive license to photograph, video record, and audio record Participant’s participation and to use, reproduce, edit, display, publish, broadcast, distribute, and otherwise exploit such media content — including Participant’s name, image, likeness, and voice — for any commercial, promotional, marketing, social media, educational, or operational purpose.
- Platforms Covered
- This license covers all platforms and media, including but not limited to Instagram, YouTube, TikTok, the ATLAS Hoops website, and any other digital or print medium used by ATLAS Hoops for promotional purposes. ATLAS Hoops manages three primary social accounts: @atlashoops_702, @run_atlashoops702, and @dr_julianpenaranda.
- Monetization
- This license applies even if ATLAS Hoops monetizes content through advertising, sponsorship, licensing, or other commercial means. Participant waives any right to compensation, royalties, or financial benefit from any such use.
- No Obligation to Publish
- ATLAS Hoops has no obligation to publish, share, or release any media content captured at the facility. The granting of this license does not create any obligation to use the media.
- ATLAS Hoops Content Ownership
- All photographs, video recordings, audio recordings, and other media captured within the ATLAS Hoops facility by ATLAS Hoops or by any individual acting on behalf of ATLAS Hoops are the sole and exclusive property of ATLAS Hoops, LLC. Participant may not copy, reproduce, distribute, monetize, or otherwise use ATLAS Hoops’ media content without prior written consent from ATLAS Hoops.
- Participant Recordings
- Participants may record themselves for personal, non-commercial use. Recording other participants, minors, or staff without their consent is prohibited. Any recording used commercially, posted publicly for compensation, or used to defame ATLAS Hoops or its community is a violation of this Agreement and may result in immediate removal and legal action.
Opt-Out — External Marketing Only
Participant may opt out of having their likeness used in external, public-facing marketing content. To opt out, Participant must submit a written request to atlashoops702@gmail.com with the subject line “Media Opt-Out — [Participant Name]” at least 48 hours before their session.
Opt-out requests received less than 48 hours before a session will apply to all future sessions but cannot be retroactively applied to the upcoming session. Opt-out applies to external marketing use only and does not restrict ATLAS Hoops’ unconditional right to record sessions for internal operational purposes.
Minors
Use of a minor’s image or likeness in external, public-facing marketing materials requires explicit prior written consent from the parent or legal guardian. Internal use of session footage for ABA athlete coaching evaluation is authorized under the ABA enrollment agreement and does not require separate consent. The guardian signing this Agreement on behalf of a minor confirms they have authority to grant the media license above on behalf of the minor.