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exhibit · phase 08

grit & grind

memphis · 2010-11the 8th seed. 46 wins, 36 losses. beat the 61-win 1 seed, four games to two.

atlas basketball academy · phase 08 · november 2026

all-in effort

1st seed vs 8th seed? nobody picked the 8th seed.

registration open · 3 full-month spots left

 

the ATLAS grit & grind bear gripping a basketball

eight sessions.
8th seed.
all-in effort.

the team you studied in october got beat by this squad in 2011. the 8th seed, over the 1st.

01 the series

one series, in order.

april 2011. memphis came in as the 8th seed and had never won a playoff game. six games later they had won the series. november runs the same way: four weeks, one game plan each, in order.

“it’s just all heart. grit and grind.”

tony allen, after the win at oklahoma city, feb 8, 2011. the sentence named the era.
game 1 · apr 17101–98w · in san antonio
game 2 · apr 2087–93l · in san antonio
game 3 · apr 2391–88w · in memphis
game 4 · apr 25104–86w · in memphis
game 5 · apr 27103–110l · ot · in san antonio
game 6 · apr 2999–91w · series, 4–2
this week week 1 · mon 11/2 · wed 11/4

steal one on the road

post footwork. seal, pivot, drop step, finish strong inside.

from game 1: randolph 25 and 14, gasol 24 and 9.
this week week 2 · mon 11/9 · wed 11/11

hands on everything

ball pressure, deflections, active hands.

from games 3 and 4, both won at home.
this week week 3 · mon 11/16 · wed 11/18

answer back

second effort. offensive boards, tip-outs, the next play after a mistake.

from game 5, lost in overtime, and game 6, won two days later.
this week week 4 · sat 11/21 · mon 11/30

close it out

the open shot with feet set, free throws when tired, finishing through traffic.

from game 6: 17 in the fourth quarter.
grit

what an athlete brings to the gym. eight sessions, all-in effort every night.

grind

what they do at home. the grind is our homework lab, one drill at a time between sessions.

02 the schedule

eight sessions. one championship night.

mondays and wednesdays, 5:30 to 7:00 pm. one saturday morning replaces the wednesday of thanksgiving week. doors open at 5:00 pm.

  1. 1mon nov 25:30–7:00 pm playednext upon the floor
  2. 2wed nov 45:30–7:00 pm playednext upon the floor
  3. 3mon nov 95:30–7:00 pm playednext upon the floor
  4. 4wed nov 115:30–7:00 pm veterans day · we’re open playednext upon the floor
  5. 5mon nov 165:30–7:00 pm playednext upon the floor
  6. 6wed nov 185:30–7:00 pm playednext upon the floor
  7. 7sat nov 2110:00–11:30 am saturday · doors 9:45 am playednext upon the floor
  8. no sessions sun nov 22 → sun nov 29. thanksgiving week, families travel.
  9. 8mon nov 305:30–7:00 pm all-heart night · championship + all awards playednext upon the floor
next on the floormon nov 2session 1 · 5:30 pm

nine days sit between the saturday session and the final night. the reminder text goes out sunday nov 29.

8 sessions. 8th seed. phase 08.

03 the labs

two labs. placed by skill, not age.

same night, same gym, same game plan. each lab works it at its own speed.

lab one

rookie lab

coach adrian mercado, nasm-cpt

building the base. footwork, balance and the right habits, one rep at a time.

lab two

rotation lab

coach jaire roberts

playing at game speed. the week’s pillar, then live competition to prove it.

the homework lab

the grind

10 drills · first drop thu nov 5

one drill drops, it’s due three days later. every drill is worth 100 points and counts on the leaderboard.

open the grind →
04 the price

two ways in. same coaching.

commit to the month, or try a night first. every lane gets the same coaches and the same game plan.

best value

membership

$129/ month

3-month start, then month to month. all 8 sessions every month.

single month

$149one time

all 8 november sessions. no commitment, no auto-renew.

single session

$25/ session

any one november night

drop in for one session. 2 spots per night, when space allows. registration closes sat 10/31.

weekly

$40· 2 sessions

mon 11/2 + wed 11/4 · mon 11/9 + wed 11/11 · mon 11/16 + wed 11/18

one week, both nights. weekly runs the first three weeks. registration closes sat 10/31.

mondays only

$80· 4 sessions

mon 11/2 · 11/9 · 11/16 · 11/30

includes all-heart night, the final night.

wednesdays + saturday

$80· 4 sessions

wed 11/4 · 11/11 · 11/18 + sat 11/21, 10:00 am

the saturday morning is part of this pass. doors 9:45 am.

members save 25% on small group, private training and packages, up to $100. every pass is for november 2026 only.

registration open · 3 full-month spots left

questions first? text us.

text us · 702-948-8937 email us

text is fastest. we answer same day.

05 the awards

five awards. handed out on all-heart night.

every award is decided on the floor and announced on all-heart night, monday, november 30.

mvp · one per lab

the all-in mvp award

for the athlete who brought all-in effort every night. first to the loose ball, loudest on defense, never took a possession off, from session 1 to the final night. and this is just the start.

one per lab

the breakthrough award

for the athlete who grew the most this month. and this is just the start.

one athlete · phase-wide

triple double award

for the athlete who scored, rebounded, and made others better. and this is just the start.

every session · one per lab · 25 pts

the connector

for the athlete who used the night’s lesson in live competition an hour later. and this is just the start.

every finisher

completion certificate

you finished the phase. every session, every rep. and this is just the start.

06 the staff

the same staff who run private training.

four coaches on the floor, every night. veterans day and the saturday morning included.

adrian mercadonasm-cpt · rookie lab
jaire robertsrotation lab
kj johnsonon the floor
kwe riddleson the floor
07 questions

not answered here? text us, same day.

q.01is this a one-off, or does it keep going?
it keeps going. every month is a new phase with a new game plan. september studied detroit, october studied san antonio, november studies memphis. december is phase 09.
q.02when does registration open and close?
registration opens monday, october 19 at 3:00 pm and closes saturday, october 31 at 11:59 pm. three full-month spots (membership or single month) open on the 19th, and they go first come, first served. every lane closes at the same time: single month, membership, mondays, wednesdays, weekly and single session. single sessions are 2 spots per night, when space allows.
q.03my athlete is new. which lab?
labs are placed by skill, not age. text us a little about your athlete and a coach will tell you before the first night.
q.04is the gym open on veterans day, november 11?
yes. session 4 runs as normal, 5:30 to 7:00 pm, with every coach on the floor.
q.05why is there a saturday morning?
thanksgiving week has no sessions. saturday, november 21, 10:00 to 11:30 am takes the place of that wednesday, so the month still has eight. doors open at 9:45 am. it is part of the wednesday pass and counts toward attendance streaks like any other session.
q.06what is the grind?
the grind is the homework lab: 10 drills at home between sessions. the first drops thursday, november 5. each is due three days after it drops and is worth 100 points on the leaderboard. full-month athletes get the access code by email.
q.07what if we miss a session?
every athlete gets one make-up session this month. text us before the session you’ll miss and we’ll set it up.
q.08what does a day pass include?
the full session in your athlete’s lab, the night’s live competition, and a shot at the connector award (25 points). homework and the leaderboard are for full-month athletes.
a basketball setting like a sun behind mountains, pine trees and a lake

nobody picked the 8th seed. they showed up anyway.

november is about all-in effort. eight sessions, the grind at home, one final night.

registration open · 3 full-month spots left

ATLAS Hoops · 6560 spencer street, suite 145, las vegas, nv 89119
atlashoops702@gmail.com · 702-948-8937 · text is fastest

ATLAS BASKETBALL ACADEMY · GRIT & GRIND · PHASE 08 · AN EVOLUTION PHASE, NOT A CAMP

Designed by ATLAS Hoops. build AH-20261019-0250

ATLAS Hoops
No walk-ins · By reservation onlyYouth ABA Phase 08: Grit & GrindNovember enrolling — limited availability · Ends 11:59 PM PT, Sat 10/31/26, or at the 30-athlete limitLIMITED SPOTS · ENDS 10/31, 11:59 PM PTYouth ABA Phase 07: The Extra PassFull month closed — drop-ins open · The River Parade Wed Oct 28RIVER PARADE · WED 10/28green lineMon 10/191 spot leftpurple lineTue 10/208 spots leftblue lineWed 10/2113 spots leftpink lineThu 10/2214 spots leftNo walk-ins · By reservation onlyYouth ABA Phase 08: Grit & GrindNovember enrolling — limited availability · Ends 11:59 PM PT, Sat 10/31/26, or at the 30-athlete limitLIMITED SPOTS · ENDS 10/31, 11:59 PM PTYouth ABA Phase 07: The Extra PassFull month closed — drop-ins open · The River Parade Wed Oct 28RIVER PARADE · WED 10/28green lineMon 10/191 spot leftpurple lineTue 10/208 spots leftblue lineWed 10/2113 spots leftpink lineThu 10/2214 spots left