your data.
our responsibility.
atlas hoops is a small, private facility — not a data company. we collect what we need to run our programs, protect what you share, and give you the right to ask us to remove it at any time.
introduction
this privacy policy applies to atlas hoops, llc, a nevada limited liability company, operating at 6560 spencer street, suite 145, las vegas, nv 89119. our website is atlashoops702.com. we can be reached at [email protected].
this policy explains how we collect, use, store, share, and protect personal information gathered through our website, booking platform, training programs, court rental services, atlas basketball academy (aba) enrollment, and any direct communications with our team.
by accessing our website or using any atlas hoops service, you agree to the terms of this privacy policy and consent to the collection and use of your information as described herein. if you do not agree, please do not use our services.
what we collect
we collect information across the following categories depending on which services you use.
identity & contact information
booking & transaction data
athlete performance data (aba only)
automatically collected data
how we use your information
we use the information we collect for the following purposes only. we do not use your data for any purpose inconsistent with what is disclosed here without your prior consent.
we do not sell, rent, or trade your personal information to any third party. we do not use your data for behavioral advertising, retargeting, or any external marketing purpose.
how we store it
your information is stored across the following systems, each with access limited to authorized atlas hoops staff.
all staff with access to athlete records are bound by confidentiality expectations. access is role-limited: front desk staff manage communications and waivers; coaching staff access only athlete data relevant to their programs.
third parties we work with
we share limited data with the following service providers strictly for operational purposes. we do not authorize any third party to use your data for their own marketing or to share it with additional parties.
we do not use google analytics, facebook pixel, tiktok pixel, or any advertising or behavioral tracking technology on our website or in our communications.
in the event atlas hoops is merged, sold, or reorganized, personal information held by the company may be transferred as part of that business transaction. affected individuals will be notified via email and given an opportunity to request deletion prior to any transfer.
cookies & tracking technologies
our website may use cookies and similar technologies for essential site functionality, such as maintaining your login session on the client portal, remembering booking preferences, and enabling the booking system to function correctly.
we do not use cookies for advertising, behavioral tracking, or third-party analytics. most browsers allow you to control or disable cookies through your browser settings. disabling cookies may affect the functionality of the client portal and booking system.
media release & likeness
by entering the atlas hoops facility or participating in any program, you acknowledge that atlas hoops records sessions for both internal operational purposes and external marketing. these are treated as two distinct categories with different opt-out rights.
internal recording — always permitted
atlas hoops retains the unconditional right to record sessions for internal operational purposes regardless of any opt-out request. this includes: aba athlete performance evaluation and coaching review, incident documentation and safety records, and facility security monitoring. internal recordings are not published externally and are accessible only to authorized atlas hoops staff.
external marketing use — opt-out available
unless you provide a valid opt-out notice as described below, your presence at or participation in any atlas hoops session constitutes consent for atlas hoops to use your image or likeness in public-facing marketing content — including social media posts, website content, promotional materials, and advertising — without additional compensation or approval rights.
you waive any right to review or approve specific uses of your likeness in marketing content and waive any claim to compensation for such use.
minors: use of a minor’s image in external marketing materials requires explicit prior written consent from a parent or legal guardian. internal use for coaching evaluation is covered under the aba enrollment agreement and does not require additional consent.
how to opt out of external marketing use: email [email protected] with the subject line “media opt-out — [your name]” at least 48 hours before your session. requests received less than 48 hours before a session will apply to all future sessions but cannot be applied to the upcoming session. opt-out applies to external marketing use only — it does not restrict internal recording as described above.
youth & minor privacy
the atlas basketball academy serves athletes ages 7–13. we are committed to protecting the privacy of minors and operate in compliance with the children’s online privacy protection act (coppa).
we do not collect personal information directly from children under the age of 13. all enrollment, billing, communication, and account management for aba athletes is conducted through a verified parent or legal guardian.
athlete performance data — including evaluation scores, homework records, and drill videos — is linked to the family account and is not independently associated with a child’s own account or email address.
we do not share any information about aba athletes with third parties except as required to operate the program (e.g., billing through stripe, video storage through dropbox). no minor’s data is used for advertising or any commercial purpose.
parents and guardians may at any time request to access, correct, or delete their child’s records by following the deletion request process in section 13.
data retention
we retain personal information only for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable law.
after the applicable retention period, data is deleted or anonymized so it can no longer be linked to an individual.
security
we implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. these measures include access controls, role-based permissions on all data systems, password-protected accounts, and secure third-party processors.
no method of transmission over the internet or electronic storage is completely secure. while we take reasonable steps to protect your information, we cannot guarantee absolute security. in the event of a data breach affecting your personal information, we will notify affected individuals in accordance with applicable nevada law.
your rights
regardless of your location, we extend the following privacy rights to all atlas hoops athletes, families, and customers. exercising any of these rights will not affect your ability to book sessions, use your pass balance, or remain enrolled in any program.
deletion requests
to request deletion of your personal data or your child’s data, follow the steps below. we will confirm receipt within 3 business days and complete the deletion within 14 business days of identity verification.
- 01email [email protected] with the subject line: “data deletion request — [your full name]”
- 02include: your full name, email address on file, phone number (if applicable), and whether the request covers your record, a minor’s record, or both.
- 03identity verification: we will send a short confirmation to the contact information on file before processing.
- 04deletion executed: we will remove your data from our athlete database, booking system, aba training records, video submissions (dropbox), and internal communication records.
- 05confirmation sent: we will email you once deletion is complete with a summary of which systems were cleared.
legal retention exceptions
certain records may be retained beyond a deletion request where required by law.
retained data will be isolated and used solely for legal compliance purposes — not for operational, marketing, or analytical use.
third-party links
our website may contain links to third-party websites, booking platforms, social media profiles, or payment portals not operated by atlas hoops. we are not responsible for the content, privacy practices, or data handling of those external platforms. we recommend reviewing the privacy policy of any third-party site before submitting personal information.
sms & text message communications
atlas hoops communicates with athletes and customers via text message for operational and marketing purposes. this section describes how we use text messaging, what we send, and your rights under the telephone consumer protection act (tcpa) and applicable federal regulations.
consent
by providing a mobile phone number to atlas hoops in connection with a booking, registration, enrollment, or waiver, you consent to receive text messages from atlas hoops at the number provided. this consent covers the following message categories:
message frequency & carrier fees
message frequency varies based on your account activity and enrollment status. message and data rates may apply depending on your mobile carrier plan. atlas hoops is not responsible for any charges incurred from your carrier in connection with text messages sent by atlas hoops.
how to opt out
to stop receiving marketing and re-engagement text messages, reply STOP to any atlas hoops text at any time. you will receive a single confirmation message and will not receive further marketing texts. to re-enable, reply START.
opting out of marketing texts does not affect transactional messages related to active bookings, which will continue until your session is completed or your account is closed.
for help or questions about text messaging, reply HELP to any atlas hoops text or email atlashoops702@gmail.com.
no purchase required
consent to receive marketing text messages is not a condition of purchasing any atlas hoops service. you may use all atlas hoops services without consenting to marketing texts by replying STOP at any time after your first message.
atlas hoops does not share your mobile number with third parties for their own marketing purposes. your number is used solely for direct communications between atlas hoops and you as described in this section.
nevada privacy rights
if you are a nevada resident, you have specific privacy rights under nevada law in addition to the rights described in the “your rights” section of this policy.
nevada revised statutes chapter 603a
nevada’s online privacy law (nrs chapter 603a) grants nevada residents the right to opt out of the sale of their covered personal information to third parties.
atlas hoops does not sell covered personal information as defined under nrs chapter 603a. we do not sell, license, or otherwise exchange your personal data with third parties for monetary consideration. because we do not sell personal information, there is no opt-out mechanism required — your data is not being sold and you do not need to take any action to prevent a sale.
if nevada law changes or our data practices change in a way that would constitute a sale under nrs 603a, we will update this policy and provide you with a clear opt-out mechanism before any such sale occurs.
nevada sb 220 — do not track
nevada senate bill 220 (2019) also addresses browser do-not-track signals. atlas hoops does not currently use advertising tracking technologies, behavioral targeting, or cross-site tracking on its website. as a result, we do not process or respond to browser do-not-track signals because we have no tracking activity to disable. if this changes, we will update this policy accordingly.
exercising nevada rights
nevada residents may submit privacy inquiries or requests — including requests to confirm that their data is not being sold — by contacting us at atlashoops702@gmail.com with the subject line “nevada privacy request — [your name].” we will respond within 60 days as required by nrs 603a.
policy updates
we may update this privacy policy as our programs, systems, legal obligations, or industry standards evolve. when we make material changes — meaning changes that affect how we collect, use, or share your personal information — we will update the “last reviewed” date at the top of this page and notify active athletes and enrolled families by email prior to the changes taking effect.
continued use of atlas hoops services after the effective date of a revised policy constitutes acceptance of the updated terms.
contact
for questions about this privacy policy, to ex